The Salvation Army look to the future with Tangible

first_img Tagged with: Consulting & Agencies Tangible Response Advertisement About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Howard Lake | 10 December 2010 | Newscenter_img  28 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Tangible in Cheltenham has been appointed by The Salvation Army UK and Ireland to build the charity’s legacy income with a new data-led strategy.Client and agency will work together to acquire pledges from the existing donor base but will also develop a model to identify a pool of new legacy prospects.“There’s a huge opportunity to create a unique programme for the charity” said Salvation Army’s Legacy Development Manager, Emma Rylance, “and we’re very much looking forward to working with Tangible.”Leading workshops to develop the proposition that will underpin all of the Army’s legacy marketing will be Tangible’s first job. And it’s one they can’t wait to start, as Nick Thomas, Tangible’s Creative & Planning Partner confirmed. “The team here are extremely excited to be working on new solutions to protect and grow the future of one of the UK’s great charitable movements.”Over the next few months, Tangible will then deliver an extensive new acquisition, enquirer and supporter marketing programme. With both Emma and Nick seeing charity buy-in as vital to the success of the programme, a strong internal launch will be a priority for this new charity and agency partnership.About Tangible: Age UK, Christian Aid, CLIC Sargent, Diabetes UK, Kidney Research UK, Oxfam, The Royal British Legion, Salvation Army, Save the Children Fund, Shelter, Irish Cancer SocietyRecent awards: Data Strategy Awards, Cream award, DMA award, IOF award.Contact: Guy Harris ([email protected]) 01242 258700 tangiblefundraising.co.uk The Salvation Army look to the future with Tangiblelast_img read more