Malt loaf brand Soreen is considering applying for a royal warrant on the product, as it plans to expand into export markets.Paul Tripp, managing director, has increased sales by 58% over the past three years, and has set a target of lifting them from £34.7m to £50m by 2017.Tripp told The Telegraph that he would love to grow the brand overseas, and that the business was assessing the possibility of new markets. He also spoke of applying for the royal warrant as it considers itself to be an “iconic British brand.”Tripp said: “We would love to get the Queen to give us a royal warrant of appointment. We have something unique here that is very difficult to replicate. It’s an iconic British brand.”Tripp was responsible for the rebranding of Soreen in 2010, and has since extended its product range, which has boosted turnover for the business.Soreen employs 160 staff in Manchester, baking 1.1m malt loaves each week and getting through 2,000 tonnes of fruit every year.Last month, Soreen introduced a new product called Squidgy Cake in toffee and chocolate flavours.It also launched a £3m television advertising campaign in October, its first in 10 years.
Coronavirus cases in Florida have spiked recently.According to the Florida Department of Health said that on Thursday, more than 1,700 new cases of COVID-19 popped up in the state.That makes more than 5,700 positive lab results over the previous 72 hours.“That has a lot to do with people… are more out and about,” said Orlando physician Dr. Jason Littleton.Littleton said Phase 2 of the state’s reopening was also leading to more cases being discovered.“There are more tests being done, too,” he said, “because there are some that are mandating their employees get tested before they go back.”Orange County’s Health Director Dr. Raul Pino said that with the virus still active across the region, it’s best to follow the CDC’s advice.“Observe the social distancing, masking, washing your hands,” Pino said. “That protects people who are most at risk for poor outcomes.”
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