KFC Tests PlantBased Beyond Fried Chicken in Atlanta

first_img Finally, KFC Makes A Colonel Sanders Dating GameKFC’s Loaded Cheetos Sandwich Is Here to Sabotage Healthy Diets Kentucky Fried Plant-Based Chicken: KFC is the latest fast food restaurant to jump on the meat-substitute bandwagon.Beyond Fried Chicken debuts today as part of a limited, one-restaurant test in Atlanta, Ga.Stop by the Cobb Parkway location on Tuesday, Aug. 27 from 10:30 a.m. to 6:30 p.m. for a complimentary sample of “a Kentucky fried miracle” (with purchase of any KFC menu item, while supplies last).Or, make it a meal and choose from various Colonel-approved Beyond Fried Chicken options, including six- or 12-piece nuggets or boneless wings with your choice of sauce.“KFC Beyond Fried Chicken is so delicious, our customers will find it difficult to tell that it’s plant-based,” Kevin Hochman, president and chief concept officer for KFC US, said in a statement.“I think we’ve all heard ‘It tastes like chicken,’” he continued. “Well, our customers are going to be amazed and say, ‘It tastes like Kentucky Fried Chicken!’” Stay on targetcenter_img It’s Kentucky Fried Chicken but it’s made with @BeyondMeat. It’s confusing, but it’s also delicious. Feast on these Kentucky Fried miracles tomorrow while they last at KFC in Atlanta, Georgia. pic.twitter.com/lC5oYM1cmk— KFC (@kfc) August 26, 2019KFC partnered with Beyond Meat to create a finger-lickin’-good alternative that appeals to carnivores and herbivores alike.“KFC is an iconic part of American culture and a brand that I, like so many consumers, grew up with,” Beyond Meat CEO Ethan Brown said. “To be able to bring Beyond Fried Chicken, in all of its KFC-inspired deliciousness, to market speaks to our collective ability to meet the consumer where they are and accompany them on their journey.“My only regret is not being able to see the legendary Colonel himself enjoy this important moment,” Brown added.Feedback from the Atlanta test will be considered as KFC evaluates a broader test, or potential national rollout.Though it seems that, after all this fanfare, they have to introduce Beyond Fried Chicken to the masses. Rival Impossible Foods may have cornered the burger market, but Beyond Meat is building its own army of plant-based substitutes.Early this month, Subway announced a new collaboration, aimed at exploring plant-based protein options—starting with the classic meatball sub.Drenched in marinara sauce and covered in cheese, the toasted hoagie will soon feature the very first Beyond Meatball, created exclusively for Subway.The sandwich maker will test the Beyond Meatball Marinara sub in 685 participating restaurants across North America in September.More on Geek.com:KFC’s Loaded Cheetos Sandwich Is Here to Sabotage Healthy DietsFinally, You Can Buy a KFC Drumstick That Will Last ForeverKFC’s New Colonel Is Unnervingly Attractive—And Completely Fakelast_img read more